Best LG C7 4K TV Offers Available On Black Friday 2020

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Over the past couple of years LG has led just how in terms of 4K TVS, bringing people probably the most affordable, best-looking OLEDs.

There are few better types of this compared to the 2017 LG OLED C7 OLED – and especially its 55-inch incarnation, the OLED55C7. Even after reviewing the flagship W7 OLED, the ultra-affordable-but-harder-to-find B7 OLED and newer models just like the C8 OLED and B8 OLED, we still feel this TV presents a superb value for individuals seeking to score OLED on the cheap.

As the newer models put in a few features you will not find on 2017 sets – like larger RESEARCH Tables and newer processors – the C7 advantages from less price, often in the number of a couple of hundred dollars / quid. (Though, that hasn’t quite ended up being the case for Black Friday and Cyber Monday 2018…)

Regardless, the OLED C7 still offers an excellent balance between price and performance, providing a screen that gives an excellent picture via self-illuminating pixels at a cost that many more folks than ever before are able.

Design


Despite not using the initial ‘picture on glass’ technology sported by LG’s intensify E7 and G7 OLED TVs, the OLED55C7 continues to be an astounding feat of design.

Gone will be the days of the 2016 LG OLED C6’s curved screen and arrived will be the 2017 C7’s gleaming, ultra-minimalist back veneer and millimeters-thin chassis. It’d be among the slimmest screens in LG’s line-up if there wasn’t a chunkier section in the bottom of the trunk side that accommodates the screen’s connections, drivers and speakers. Unfortunately, however, if you are after that paper-thin degree of slimness you’ll still have to turn to the W7 OLED.

But that’s not saying LG traded any form for function here: It gets the narrowest of black frames around the screen’s edge, giving it an image on wall appearance. It’s a TV that looks every penny – and some – of its $2,200/£2,500 price.

In conditions of connectivity, four HDMI inputs (which, impressively, are designed for full-bandwidth 4K HDR signals), three USBs and both Wi-Fi and Ethernet network options, make certain the C7 OLED is well-stocked in the IO department.

The only concern we’ve with the look is that the attractive, well-built metallic stand that is included with the OLED55C7 feels exceptionally heavy for something that’s mounted on such a slender screen. Handle yours with extreme care and teach small children and large pets to steer well free from it!

Design TL;DR: If there’s a far more attractive, futuristic-looking TV out there, we haven’t seen it.

Smart TV (webOS 3.0, Freeview Play)


LG’s webOS smart TV interface was the first the one which really felt enjoy it have been developed from the bottom up for TV instead of smartphone or PC users: It’s graphically rich, incredibly straightforward and logical in its layout, easily customizable, slick to navigate and sensibly focussed on the type of TV-centric programs most users actually want a TV to provide.

These programs include (4K/HDR-capable) versions of Amazon and Netflix, Youtube, NowTV, plus all the catch up services for the key terrestrial UK broadcasters thanks to the Freeview Play service, which enables you to search for teaches you may have missed via an electric program guide that scrolls back through time and also forwards.

The most recent version of webOS included in the OLED55C7 only really gives a number of relatively minor enhancements over earlier versions: support for ‘360’ VR clips navigated by waving LG’s magic handy remote control around; and the choice to utilize the number buttons on the handy remote control to directly access favourite apps. But there’s you don’t need to fix a thing that isn’t broken.

Smart TV TL;DR: Slick, logical, unfussy, uncluttered and simple to follow, webOS remains the most user-friendly smart TV system around.

HD/SDR Performance


OLED has delivered the most all-round beautiful SDR pictures for two generations now and, happily, this trend continues with the OLED55C7.

Its blend of essentially perfect black levels, immaculate backlight uniformity, immense levels of shadow detail and wonderfully rich, beautifully regular colors does indeed leave you feeling as though you’re witnessing SDR looking as effective as it’s likely ever likely to look.

It’s great to see, too, that LG has improved its hi-def to 4K upscaling because of this year’s models: The OLED55C7’s upconverted pictures look sharper and more descriptive, and there’s less noise and forced edging. Colors retain their tonal integrity through the upscaling process better now, too.

LG still isn’t quite as assured using its HD upscaling as Samsung and, especially, Sony, however the gap has certainly been greatly reduced. So much in order that many persons will not consider it a concern worth fretting about when considered in the context of all excellent other picture qualities the OLED55C7 delivers.

HD/SDR Performance TL;DR: Improved HD upscaling and exemplary SDR playback make the OLED55C7 a excellent performer with aging HD content.

4K/HDR Performance


OLED technology, as a result of just how each pixel produces its light and color independently of its neighbors, has long made OLED an all natural friend of high dynamic range pictures.

Certainly what sort of OLED55C7 can deliver its deepest black colours right alongside its brightest HDR whites and colours without the hint of light pollution between your two or any dynamic brightness compromises gives it an enormous advantage over even the very best LCD TVs.

It’s great, too, to start to see the OLED55C7 offering far better control over the ‘near black’ elements of its pictures than any previous generation of OLED TV. No more do just-above-black elements of the picture look noisy, blocky or unstable. There’s also no repeat of the strange ‘black blocking’ noise that occasionally cropped up in exceptionally dark HDR images with last year’s C6 model.

Last year’s OLED sets also sometimes saw their usually outstanding black level depths suddenly wash out into a distressing grey if a high-contrast HDR shot contained just the incorrect amount of brightness. This problem, too, has been sorted – with HDR10 sources, anyway – by LG’s new processing engine, further boosting the consistency of the OLED55C7’s HDR playback.

The surprising exception to the improved black level consistency is Dolby Vision.

When watching The Fate Of The Furious and Power Rangers 4K Blu-rays in Dolby Vision (which adds a layer of extra scene by scene information to the core HDR10 stream), some scenes containing a variety of bright and dark content caused the OLED55C7’s black levels to ‘blow out’ into greyness quite distractingly using the default picture settings.

That is a curious problem considering that Dolby Vision’s algorithms supposedly look at the particular features of it it’s dealing with, and is presumably due to Dolby driving LG’s panel somewhat harder than LG itself does using its HDR10 playback (certainly the Dolby Vision images look more dynamic, with an increase of detail, colour finesse and brighter white ‘peaks’).

You can stop the Dolby Vision black level wash outs by reducing the TV’s brightness by five or six steps. However, doing this implies images look markedly less ‘HDR’ than they do with all the native HDR brightness setting, so it’s a compromise that on balance we suspect many viewers won’t want to create.

Hopefully this can be something Dolby and LG will be able to tweak with a firmware update at some time, because it’s vital that you stress than atlanta divorce attorneys other way Dolby Vision Ultra HD Blu-ray pictures do look nothing short of magnificent on the OLED55C7.

While better than this past year, motion still looks a bit more juddery with movies than it can with some rival sets – and LG’s motion processing still will provide slightly more undesirable unwanted effects than we’d like. It’s hard if not impossible to get a complete perfect balance on the OLED55C7 between brightness and noise – the typical picture preset makes HDR look far punchier and as pleasing compared to the Cinema presets, but can on occasion cause some low-level fizzing noise to surface in dark elements of the image which contain a whole lot of subtle detail. The Cinema modes remove this noise, but lack that lovely extra dynamism that I really believe convincing HDR needs.

That is where the flaws end, though. The OLED55C7’s picture performance is finally and categorically defined by its strengths, not its flaws.

The most satisfying thing for all of us is that in the event that you stick with the typical picture preset, the excess 20% roughly of extra brightness LG has were able to find because of its 2017 TVs includes a transformative influence on its HDR performance. Those traditional inky OLED blacks is now able to sit alongside markedly bolder whites, delivering a much greater sense of contrast, and greatly elevated average brightness levels for HDR content.

This latter effect makes exterior HDR scenes look more lifelike and, moreover, more balanced. Where we imply that when dark objects in an image appear against bright backdrops, they no more appear to be empty silhouettes. This latter point is a major deal for us, since it makes HDR convenient to watch.

However, the power of OLED to provide pixel-level light and color precision means the OLED55C7’s images enjoy an intensity that LCD TVs, with their significantly less localized light controls, battle to match, despite their extra brightness. It’s notable, too, that colors like a beautiful consistency right over the screen, instead of having their saturations low in places by the localized backlight clouding, striping and blocking that LCDs have problems with.

Finally, the OLED55C7 proves a delicacy for gamers because of taking just 21ms to render its pictures, and offers more impact from high quality native 4K sources than any previous OLED generation. This latter strength is mainly down, it appears, to LG’s improved color subtlety and light controls in the image’s darkest and brightest areas.

It’s finally the sense of immersion created by its many picture strengths which makes the OLED55C7 so special. Apart from the very sporadic appearance of just a little noise in dark areas with all the best Standard picture preset and some sudden black level reductions with Dolby Vision sources, there’s really nothing in the OLED55C7’s pictures to distract you from what you’re watching by reminding you of the technology you’re watching them on.

4K/HDR Performance TL;DR: The excess brightness LG has found because of its OLED TVs this season has a transformative influence on the OLED55C7’s stellar HDR and 4K display quality.

Sound


In the sound department, the LG OLED C7 is a mixed bag of tricks. Literally.

For instance, despite devoid of any obvious speakers, the OLED55C7 supports Dolby Atmos. This only works together with Atmos carried by Dolby Digital containers, though, not the Dolby True HD containers applied to Blu-rays and Ultra HD Blu-rays (which greatly limits its usefulness) but it’s still of value for the hardcore audio tracks enthusiasts among us.

Problematically, though, as the support for the all-encompassing audio tracks technology will there be, it’s questionable whether you can ever get yourself a truly Atmos effect from a built-in TV audio system. Certainly the OLED55C7’s audio system gives no sense of sound via behind you or above you, as you’ll expect with a true/full Atmos system.

Some way the screen offers some startlingly accurate keeping front soundstage details. For example, as the jets fly by the school in Arrival you can evidently follow their trajectory from top left up and from the tip right, with the height finally extending to a posture above the end right corner. Voices, too, sounds unusually accurately added to the screen.

For music lovers, the C7 will get loud without distorting or sounding harsh, it rolls off bass early enough to avoid it creating distortion however, not so early that action scenes sound excessively thin and harsh. The number of detail you can hear in the mix is prodigious, too. Almost hi-fi standard, actually.

Despite its surprising strengths, the OLED55C7’s sound is no match for LG’s step-up OLED55E7 (we’ve reviewed the 65-inch E7) model using its built-in soundbar. Bass, while well managed, is bound in its range. Male voices can sound just a little thick and muffled. And lastly there’s no real sense of expansion in the soundstage when action scenes activate.

Sound TL;DR: The OLED55C7 offers surprisingly clean, punchy sound from seemingly nowhere. Its Dolby Atmos claims are a lttle bit of a stretch, though.

Other panels to ponder


If you would like the same gorgeous picture as the OLED55C7 in conjunction with a markedly better sound system and a straight prettier ‘picture on glass’ design, you could intensify to LG’s £2,999/$2,999 OLED55E7 model.

Alternatively, when you can live with a slightly less attractive silvery frame around your picture and a less durable, less opulent looking stand, you can currently save around £250 (near $1,000 in america) by buying an OLED55B7 instead.

If you’re tempted by LCD’s extra brightness, Sony’s impressive XBR-55X930E (called the KD-55XE9305 in the united kingdom) happens to be available online for under $2,000/£2,000, while Samsung’s curved-screen QE55Q8C, using its high color volume QLED technology, costs around £2,500/$2,500.

Verdict


The OLED55C7 delivers pictures just as fantastic as those of LG’s more costly 2017 OLED TVs – and is even remarkably near the 2018 models – but at a much cheaper price.

Ultimately, when you can live without the ‘picture on glass’ designs and better speakers of LG’s newer and higher-end models, the OLED55C7 can be viewed as an enormous bargain for such a tale.

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