LG B7A 4K OLED TV Black Friday & Cyber Monday 2022

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The year-old LG OLED55B7 could be starting to look somewhat long in the tooth, with it industry’s release schedule being what it really is, but you may not want to dismiss what’s available here. LG’s B7 is a mid-range 4K OLED TV with plenty to recommend it.

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You want Dolby Vision along with industry standard HDR10? Check. Fancy a slick design that’s not simply another black bordered flatscreen? You have it.

The B7 was LG’s 2017 entry-level OLED screen, positioned below the below the better (but more costly) C7 OLED, G7 OLED, E7 OLED and W7 OLED models. You will find it in both 55- and 65-inch screen sizes – both which should be offered by bargain basement prices given that the newer B8 OLED is finally from the market.

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In the united kingdom it’s called the OLED55B7V and OLED65B7V; in america, the OLED55B7P and OLED65B7P; and in Australia, the OLED55B7T and OLED65B7T.

While LG has made some serious strides using its 2018 OLED televisions, including improvements to the appearance Up Tables (LUTs), the 2017 models remain quite formidable TVs in 2018. They still offer a major upgrade for HDR performance, and less obviously have a number of fantastic features, including 360 degree video playback, smart assistant integration and an OLED still image gallery.

If you are looking for the most recent and greatest, browse the newer LG B8 OLED – but, unless you mind last year’s tech, the B7 continues to be a great value.

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An ultra slim silver bezel and crescent stand, with LG OLED branding, set the B7 aside from its brethren. Construction and finish is good. The silver finish reaches the trunk of the panel, where it contrasts with a white plastic casing. The appearance is sophisticated, although the silver frame could be distracting when light catches it.

The panel is wafer thin, but bulks to 48.6mm with electronics and audio system.

The screen has four HDMI inputs, all HDCP 2.2 compatible, so they can be utilised for 4K sources for instance a UHD Blu-ray player, video game system and set top box.

Additionally, there are three USB inputs, among that is a fast v3.0 input, an electronic optical music output and Ethernet. Wi-Fi is standard. Gleam satellite tuner and Freeview Play terrestrial tuner.

The set includes a single remote, the most recent version of LG’s cursor-based pointer, used to navigate the screen’s webOS smart platform. It’s responsive and intuitive to use.

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Design TL;DR: With a minor silver bezel and hairline back cover, the B7 isn’t yet another black-clad frame. The panel sits on a chromed crescent pedestal stand.

Smart TV (WebOS 3.5)

LG has made numerous revisions to the 3.5 iteration of its webOS linked platform, but (thankfully) none too radical. The UI is really as intuitive as ever, offering simple navigation and powerful customisation.

The Home screen is made around a striped Launch Bar for apps, inputs and features. Live TV and HDMI selection claim the first slots, accompanied by streaming software and catch-up TV services. Continue scrolling and the list changes to features, including that OLED gallery, Screen Share for casting from cellular devices, and multimedia playback (Photos, Music and Video). The order of the listing could be customised. If you Miracast a whole lot, simply grab the Screen Share tab with the remote and drag it to where you want to buy.

The handy remote control has dedicated buttons for both Netflix and Amazon. Rather neatly, these streaming software remain open and live, even though you navigate from them. This implies you can pause House of Cards, check the news headlines on Live TV, and go back to your paused episode.

Netflix streams 4K with HDR and Dolby Vision, in addition to Dolby Atmos audio tracks where available. Additionally, there is Amazon in 4K with HDR and YouTube in 4K. Other attractions include Now TV, BBC iPlayer, ITV Hub, Demand 5, All 4 and Wuaki.TV, plus other sundries.

Smart TV TL;DR: LG’s webOS was the initial minimalist smart UI, and it’s really still fresh and engaging within this 3.5 iteration. Navigation is helped by LG’s clever Magic pointer remote.

HD/SDR Performance

OLED’s key picture attributes apply equally to HD and UHD content – exceptional black level depth, lush colours and high degrees of detail. 1080P channels, upscaled to 21060p, take advantage of the photographic smoothness this pixel dense panel offers.

Colours are rich and vibrant. The set does a convincing job with skin tones and bright primaries. Noise is merely notable by its absence.

Between the various image presets can be an HDR Effect image mode, which is often applied in variable strengths; however we’re not convinced it contributes anything positive and therefore generally opted to leave it off.

HD/SDR Performance TL;DR: The B7 looks great with HD content, its SDR performance is bright and colour rich. It’ll reinvigorate your Blu-ray collection.

4K/HDR Performance

Naturally, the B7 makes its with 4K sources. Details, beautiful textures and smooth colour get this to screen a corker. Having said that, you will have to choose your viewing modes carefully – and there’s devil in the detail

Image presets comprise Standard, Eco, Cinema, Sports, Game, HDR effect, Vivid and two ISF bright room/dark room modes. Standard may be the most dependable everyday setting. It combines an excellent overall average brightness level, with profound dynamics.

Ostensibly image quality is fantastic, although a look beneath the skin reveals a few issues. Out of your box, the set displays moiré patterning with high frequency 4K signals on all image presets. As a way to remove this artefact head to Aspect Ratio and ensure Just Scan is considered On. It is the only way to make certain that (some) high detail isn’t being obscured.

A 4K zone plate test pattern also reveals that the screen can’t resolve ultra fine 4K image detail. Its picture is substantially less sharp compared to the Panasonic EZ952, for instance. Having said that, you’re unlikely to encounter much content which exhibits such ultra fine 4K resolution. Subjectively, UHD images look very sharp.

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The panel does not have any problem tone mapping content mastered at 1000 cd/m2/nits, although there’s some low level black level clipping. The set’s colour performance is fabulous too, with deep rich, wide hues. We experienced no problems with colour banding.

This OLED is obviously bright enough to provide HDR scenes real punch. We measured peak luminance in a 5 % window (Standard mode) at 779 cd/m2/nits. A 10 % window drops to just 735 cd/m2/nits.

LG offers support for each and every HDR standard that counts – HDR10, HLG and Dolby Vision.

It’s start yet for Dolby Vision, but it’s clear that the technology itself is no guarantee of superior image quality.

Okja (Netflix) is a great exemplory case of streamed Dolby Vision. This recent Cannes entry is a beautifully shot movie, and early scenes of the titular Super Pig meandering although South Korean forest, dappled by bright sunlight, look superb.

Netflix’s UHD resolution is impressive: the texture on Okja’s hide and the detail in the landscape is all highly impressive. However the white subtitles are simply too bright – usually the brightest component in the complete picture, their Dolby Vision glare does almost nothing for the entire balance.

Consider also Glow, a comedy drama about women’s wrestling in the Eighties. The Dolby Vision presentation here’s downright awful – spectral highlights often look comically overblown – backlight windows in the women’s gym beam with atomic radiance, lights burn like small suns (remember on the B7 you can’t hop between Dolby Vision and HDR10 to compare). It’s like Vivid mode on steroids. Comparable sequences, streamed from a Fire TV 4K box in SDR look a lot more cinematic and natural.

In terms of motion handling, the B7 does an acceptable job. For sports coverage, we’d recommend the Clear Trumotion setting, with general TV viewing on User (de-judder 0/de-blur on 10). For movies though it’s probably best powered down entirely.

Black level performance is predictably superb, although there is some low level clipping, with blacks crushing out near-black shadow detail. Tone mapping holds white level detail on content mastered to 1000 nits.

This can help the B7 paint some splendid imagery. With Mad Max Fury Road (UHD Blu-ray), there’s searing heat in the bright sunlight. When Max rides in to the sandstorm, lightning bolts crackle with fierce luminance, fiery exhausts smoking cigarettes the electric gloom.

Similarly, the catacomb sequence in John Wick Chapter 2 has a lot of depth, while torches and uplighters zing through the gloom. Regardless of the low light, there’s detail aplenty in the brickwork.

4K/HDR Performance TL;DR: LG has cranked up the peak brightness because of this high performing HDR OLED, and colour vibrancy is high. We’re able to watch this set till the cows get back.


Audio is more of a conundrum than you may imagine on the B7. The set incorporates standard low-fi downfiring stereo speakers. They’re somewhat monophonic, and you’d certainly be advised to upgrade them a far more elaborate sonic solution, be it a bar or home theatre system sooner instead of later.

However the set also offers a Dolby Atmos decoder, and (and also other 2017 OLEDs in the LG range), a Netflix client that receives both Dolby Vision and Dolby Atmos streams.

These Netflix original movie Okja may be the first Netflix content to provide Dolby Atmos with Dolby Vision. To help make the almost all of this, you’ll have to route the Atmos audio tracks from the set using HDMI ARC to a Dolby Atmos soundbar or AV receiver.

Sound Quality TL;DR: The set’s ordinary low-fi TV speakers are nothing to shout about, but since LG released the firmware update to permit an Atmos signal to be passed through HDMI it’s now easy enough to attach an external Atmos-enabled audio system.

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Other panels to ponder…

The LG B7 currently sits near several similarly priced OLED screens. The 55-inch Panasonic EZ952 doesn’t go as bright and lacks Dolby Vision support, but actually provides sharper 4K picture. Philips 55POS901F gets the good thing about Ambilight, but runs on the 2016 panel which just isn’t as effective as either rival.

LG’s own C7 is a possible alternative. The screens share the same panel and SoC. With only cosmetic dissimilarities to the stand, there may be good savings to be enjoyed if you luck from a retail promotion.

If you wish to intensify a notch, Sony’s 65-inch A1 OLED is really worth saving for. This screen combines progressive Acoustic Surface technology with a gorgeous UHD HDR picture performance.


Overall, the 55-inch B7 is a good 4K TV. Offering vibrant, dynamic HDR images, it dazzles with the very best of them, and has the capacity to deliver profound black depth. It doesn’t need UHD to look good either – the set does an excellent job with regular HD.

Admittedly, it’s not the sharpest 4K performer out there, but any shortfall is compensated by an expansive specification. With Dolby Vision available, along with HDR10 and HLG, buyers should feel reasonably covered in terms of HDR. In addition, the set’s linked functionality is first class, WebOS remains a fairly easy Smart platform to live with, and a complete iphone app drawer plus Freeview Play (for UK viewers) ensures intensive catch-up services. When you balance performance, price, design and features, the

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