LG W7 Smart OLED TV Review and Best Offer On Cyber Monday 2020

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The LG W7 OLED is actually something special. It’s not only among the thinnest TVs to ever grace our vision (it’s 2.75mm thin), but it’s also probably the most gorgeous. When fed the proper sort of content – in this instance, 4K HDR10 or Dolby Vision video – it truly shines.

But, before we expound after how excellent this TV truly is we feel we have to warn you: this degree of performance is costly. The 65-inch version of it – the OLED65W7 – is $7,999 (around £6,500, AU$10,500). Before you write this off as an unobtainable little bit of tech you might do not have in your house, though, that’s precisely just how much the G6 OLED cost this past year – therefore you may be in a position to afford this down the road after some price drops.

That said, if you opt to buy the screen at this time, your money stretches a lttle bit farther this year. Not merely are you obtaining a slimmer all-around TV, but you’re getting an improved soundbar and a moderate improvement with regards to brightness and contrast over the 2016 model.

You may still find some key negatives that contain the W7 back from reaching audiovisual nirvana (see: sub-par Dolby Atmos performance plus some problems with motion), but LG’s 2017 flagship TV gets within inches to become one of the better screens of all-time.

Design


As the W7 excels in practically every part of its design, the highlight here’s its slimness. When wall-mounted – and yes, it should be wall-mounted – it blends into its surroundings. LG calls the W7’s design ‘picture-on-wall’ and it’s easy to determine why.

But this degree of slimness needs some quantifying: It’s thicker when compared to a sheet of paper (we’re nearly there yet) but it’s slimmer than your cellular phone. The closest example we are able to develop is a magazine – though admittedly that is determined by which magazines you sign up to, if any. The very best descriptor is, perhaps, using the measurement: 2.75mm. Yep, 2.75mm.

Now, of course, that’s just the slimness of the panel itself. When wall-mounted the entire number is slightly higher (around 3.85mm). It’s not really a stretch to call that one of the slimmest TVs available to buy, and definitely among the sleekest, too.

On the weight side of the equation, the 65-inch version of the screen only weighs about 17 pounds (8Kg), therefore you should have no issue wall mounting it. We didn’t get an specific number for the 77-inch version of the screen, but from the sounds of it, the excess 12 inches would only add a supplementary pound or two.

Some persons we’ve spoken to about the television set since its debut at CES 2017 remarked that they’d be frightened to carry the W7 for fear that it’d break. But as the screen is incredibly slim, it includes a fair little bit of flex to it – so much in order that you shouldn’t worry an excessive amount of about your investment’s long-term health.

A great way LG saves space on the W7 itself is by excluding any internal speakers – the only method to get volume out from the TV itself is through the included soundbar. The soundbar is most likely the main feature about it seeing as it can help the W7 from your competition, but also since it contains all of the connections for the screen.

While the soundbar is fairly nice – boasting an out-of-the-box Dolby Atmos configuration – the shortcoming to better direct music flow might irk some AV enthusiasts looking for complete control over their house entertainment setup. Talking about connections, the W7 supports four HDMI inputs, three USB, one RF In (Antenna/Cable), one Composite In, one Component In, one Ethernet, one Optical and one mini jack port.

The other problem, of course, is that it still needs to hook up to the soundbar somehow and the answer LG’s gone for is a set, white cable that – without ugly in its right – mars the illusion that it is the main wall.

Screen sizes available: 65-inch, 77-inch | 4K: Yes | HDR: Yes (HDR10, HLG, Dolby Vision, YouTube VP9) | Panel technology: OLED | Smart TV: Yes, webOS 3.5 | Curved: No | Dimensions: 57.1 x 32.5 x 0.15 inches (W x H x D) | 3D: No | Inputs: four HDMI, three USB, one RF In (Antenna/Cable), one Composite In, one Component In, one Ethernet, one Optical and one mini jack port

Design TL;DR: Beautiful slim design which makes a couple of compromises on the way.

Smart TV: webOS 3.5


While other manufacturers have made the switch from proprietary os’s and latched onto third-party sources like Android TV, LG has stayed strong with webOS. But that’s a fairly easy decision to justify – webOS 3.5 is a supremely versatile, easy-to-operate OS which should support you in finding content quickly because of a robust universal search function.

So far as content selection can be involved, there are a good amount of options here: Netflix, Amazon, YouTube, Vudu, Hulu and Google Play Movies and TV come preinstalled with it, while lesser-known software like UltraFlix, Crackle and FandangoNow are available in the store.

In the event that you can’t find what you’re looking for (cough, HBO, STARZ, Showtime, CBS All-Access, Sling TV, etc…) you can always choose the screen cast function to mirror your mobile device – the only downside being that LG’s OLED TVs only support Android and Windows devices.

If you’re really struggling and want to view something specific, however, you can always provide your own quite happy with a USB stick.

If you’re from the previous webOS TV, you’ll feel right in the home here. The only major difference between webOS 3.5 and the deprecated 3.0 version is that year’s update to LG’s Smart TV platform includes Magic Link, a content recommendation service powered by LG, and Channel Plus, an aggregate of 70-plus free streaming digital channels including sports and news from national broadcast networks such as for example Fox Sports, Newsy, Sports Illustrated, TIME, Bloomberg, People, Funny or Die, Fail Army and more into your existing over-the-air TV channel options.

If you’re via another platform with some more options – like Roku or Android TV – you could possibly be slightly disappointed in the slightly more limited collection of applications here.

Smart TV TL;DR: webOS might possibly not have the robustness of Roku but it’s still among the finest operating systems around.

HD/SDR performance


We must admit, HD/SDR performance isn’t well known the main W7 OLED – or any OLED for example. That’s not saying that the W7 does an unhealthy job making your old 1080p video shimmer, but it’s that the results could be inconsistent.

Some content looks great 90% of that time period, there are a few noticeable issues here. The foremost is a thing that we spotted this past year inside our OLED E6 review: flesh tones have a strange hue when displayed in HD/SDR. Not merely are they more red than they must be, however they have a good little bit of graininess to them that you wouldn’t normally find on a typical LED-LCD screen.

Now, admittedly, that’s a reasonably specific complaint. But it’s with that degree of depth you should look find something amiss with OLED’s picture performance.

More often than not, pictures look amazing. Not merely do the rich, inky blacks look equally as good as they did on last year’s panels, but this year’s crop of OLEDs have a 25% upsurge in brightness, and therefore even regular SDR content could be bright without losing details in the image – also called blow-out or cropping.

Realizing this potential, LG has added a fresh feature to the line-up in the sort of HDR Effect, an image mode that boosts contrast for HD/SDR content. Used there’s a noticeable difference between HD/SDR content watched in cinema mode (what LG considers its most versatile mode) and anything watched in HDR Effect. It’s not massive, and definitely not as robust or as vibrant as content watched in native HDR, but it’s a reasonably decent stopgap.

Of course, the largest issue that LG’s panels face (and also have faced for provided that we are able to remember) is the way the set goes about handling motion.

Straight from the box, the W7 OLED includes a feature called TruMotion fired up. The main reason for this feature is to build additional frames to greatly help erase high-motion scenes that you’d find in sports or action films. Used, it offers most content a soap opera effect and an unnatural judder. Long story short, it ought to be turned off immediately.

An added small snafu you will probably find here’s that the OLED W7 doesn’t support 3D. Actually, no OLED TV that LG makes this season will support 3D. While that may disappoint whoever has bought every 3D film to date, this decision probably won’t affect a lot of you.

HD/SDR performance TL;DR: Up-conversion and motion handling still aren’t LG OLED’s strong suits, but otherwise performance is near flawless.

4K/HDR performance


Here’s where we’d usually supply the long spiel about how precisely OLED offers infinite contrast, the very best black levels, individually lit pixels, etc and so forth…
But you’ve heard that before. By now you understand accurately what OLED offers – simply stunning color and contrast ratios that no LED screen can match, regardless of just how many Quantum Dots you throw at it.

This year you may expect both HDR10 and Dolby Vision support, which we saw on last year’s models, and Hybrid Log Gamma which is employed to transmit HDR signal through your cable provider.

We spent a good little bit of time with both main types of HDR – Dolby Vision and HDR10 – and walked away feeling impressed by both. Dolby Vision content looked a hair sharper than its static metadata counterpart, HDR10, but both types of content played excellent on the OLED W7. (Want a lot more details about the dissimilarities between your two? Read this: HDR10 vs Dolby Vision)

That said, one new feature LG has included this season may be the ability for it to recognize which sort of content has been displayed and providing you an advance notice. If you’re watching Dolby Vision content, for instance, the screen could have a bubble that flashes in the most notable right corner that affirms your suspicions. The same may happen for Dolby Atmos content, meaning you’ll never guess if you’re hearing the entire surround music and is a major help when troubleshooting.

Simply said, all of this new technology makes the screen look amazing.

A few of that outstanding performance is because of the 25% in brightness over last year’s sets (OLED can’t get as bright because so many UHD Alliance-certified LED-LCD screens, but can go much, much darker), but a whole lot of it is from the processor. Improvements in this area contain an enormous cut to input delay – a problem most gamers had on last year’s sets – and the power of the panel to show even darker content without losing fidelity.

4K/HDR performance TL;DR: Performance here’s immaculate, both for 4K HDR10 content and also anything in Dolby Vision.

Sound


Generally, TVs generally don’t sound great by themselves. They often ship with 5-watt speakers that can’t quite cut it, either for cinephiles or audiophiles looking for an music experience on par using what they’re seeing on the screen.

Of course, that said, nothing could possibly be farther from the case here. The W7’s Dolby Atmos soundbar has truly beautiful performance. Detail is maintained even at the best levels, but it’s also supremely well-balanced – mids, highs and lows all play nicely here.

The knowledge you’ll find here’s among the finest in-the-box answers to be sold, and LG certainly ought to be commended for taking enough time to create such a fantastic all-around package.

But (and there’s always a ‘but’) as the soundbar blows any traditional TV speakers out of your water, it’s nearly a genuine Dolby Atmos soundbar.

This deserves some explanation. So first thing’s first: LG calls it a 4.2 speaker – implying that it has four front-firing drivers and two top-firing drivers. It doesn’t.


Instead it’s a two-channel soundbar with two additional speakers at the top that truly don’t upfire at all. Instead there’s software in the TV itself that virtualize Dolby Atmos and try to recreate the result without bouncing sound from the ceiling.

For those who have a vaulted ceiling or non-reflective surfaces, LG’s solution may appear a little much better than traditional Atmos soundbars. For everybody else, however, it won’t.

Sound TL;DR: Among the best out-of-the-box audio tracks performances of any TV. Having said that, other Atmos soundbars do an improved job.

Other panels to ponder


Let’s be honest, there’s not just a Television set that compares with the W7 at this time. With among the better color, clarity and contrast in virtually any screen available, the W7 might contain the title of the greatest TV in the marketplace, bar none.

But, unlike past years, LG isn’t the only person with OLED screens – both Philips and Sony have new group of OLED screens for 2017 plus they look incredible, too. The models you wish to keep your eye on will be the Sony Bravia A1E OLED and Philips 901F OLED, both which promise to rival the W7 regarding performance. We’ll be excited to observe how all three build up.

If you’re seeking to stretch your budget and want to adhere to an LG OLED, your very best option could possibly be LG’s C7 – the brand new entry-level OLED screen that uses the same panel as the W7, but trades the Atmos soundbar for a couple of built-in speakers. The 65-inch C7 will choose $4,999 when it launches later this season, this means you’ll save about $3,000 by eliminating the soundbar and sacrificing the picture-on-wall design for something just a little less sleek – not terrible trade-offs because of this level of performance inside our opinion.

Verdict


There’s too much to like about LG’s new OLED. A super-slim design alone wouldn’t have already been enough to warrant the excess cost to upgrade to LG’s latest panel. However the thin frame along with a Dolby Atmos soundbar along with four types of HDR support along with the magnetic mounting system along with the brand new webOS 3.5 operating-system surely did the secret. This incredibly stunning TV isn’t withou

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