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Samsung’s high-end smartphones have were able to impress us with their performance recently. Unfortunately, the same can’t be said for the mid-range handsets from the business, which were unable match your competition within their respective price bands. Among the reasons has been the entry of new Chinese vendors who are providing better features at each price level.

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For Samsung, the arrival of the Galaxy J-series was a turning point. According to an IDC data released in August, the Galaxy J-series has been received well in the Indian market and has driven a sizable proportion of Samsung’s smartphone shipments in Q2 2016. Samsung has launched several smartphones in this series within the last quarter like the Galaxy J2 (2016), Galaxy J3 (6), Galaxy J5 (2016) and Galaxy J7 (2016). Capitalising their popularity, the business also recently launched the Galaxy J5 Prime and Galaxy J7 Prime smartphones. Of both, we received the Galaxy J7 Prime for review.

The brand new Samsung Galaxy J7 Prime includes a metal body, supports 4G, packs a huge battery, and includes a fingerprint scanner. The business can be heavily marketing India-specific “smart” features called S Power Planning, S bike mode and S Secure, which were produced by its R&D centres in India. Inside our first impressions, the Galaxy J7 Prime appeared as if a good competitor in its price segment, but does it be able to surpass our expectations? Let’s find out inside our full review.

Look and feel
Samsung users have already been complaining for a long time about having less variety in designs over the Galaxy range. The South Korean company has made a few changes regarding design in the premium segment, though its budget and mid-range models largely still bear the same kind of Samsung styling. The Galaxy J7 Prime can be part of this same crowd.

It sports a physical home button just underneath the display, with capacitive Recents and Back buttons located on either side. By adding metal rear panel, the brand new J7 Prime looks solidly built, and its own rounded sides make it much easier to contain the device. At 8mm, the Galaxy J7 Prime is slightly thick, though it feels light for a 5.5-inch phone at 167 grams. The 3.5mm audio tracks jack and Micro-USB port are on underneath. A Samsung logo is embossed above the phone’s display, plus there’s more branding at the trunk.

The metal body definitely gives this phone an advantage over others in the same cost range. Additionally, there is 2.5D Corning Gorilla Glass spread over the front, giving it reduced feel. With a screen size of 5.5-inches, the J7 Prime isn’t well suited for one-handed use, and during our review period, we desired using both our hands. The metal rear panel also made the handset slightly slippery, especially with sweaty hands. The energy button is put on the proper and is along with a single speaker grille. On the left you will discover both distinct volume buttons and also the SIM and microSD card slots. Samsung has emphasised that the J7 Prime features separate SIM and microSD card slots, which can be an advantage over hybrid slots which force users to select between using two SIMs or one SIM and a microSD card.

The trunk panel of the J7 Prime sports a minimalistic design and houses the principal camera accompanied by an LED flash. It’s worth pointing out that the trunk panel isn’t totally metal; there are plasticky panels at the very top and bottom, although paint job gives them a metallic feel.

The Galaxy J7 Prime’s fingerprint scanner is embedded in the house button and was always simple to use. Fingerprint recognition was quick for unlocking these devices. Double-tapping the house button launches the camera instantaneously, which even worked with the telephone locked.

The Samsung Galaxy J7 Prime includes a 5.5-inch full-HD (1080×1920-pixel) display, which is pretty bright and vivid without legibility issues even under sunlight. Colours look good, and black levels are also decent. The 480ppi pixel density ensures that even text looks sharp. The J7 Prime is ideal for watching videos and games.

Specifications and software
The brand new Galaxy J7 Prime is powered by an octa-core Samsung Exynos 7870 processor clocked at 1.6GHz in conjunction with 3GB of RAM. There is 16GB of inbuilt storage, while microSD cards as high as 256GB are also supported. This dual-SIM phone supports two Nano-SIMs with 4G connectivity on both, though only 1 can hook up to 4G at the same time. There’s a 13-megapixel rear autofocus camera with f/1.9 aperture and an LED flash. Addititionally there is an 8-megapixel front-facing camera. The telephone includes a non-removable 3300mAh battery. Connectivity options on the Galaxy J7 Prime include GPRS/ EDGE, 3G, Wi-Fi 802.11b/g/n/ac, GPS/A-GPS, Bluetooth, and Glonass.

Running Android 6.0 Marshmallow, the Galaxy J7 Prime includes Samsung’s own TouchWiz UI layered at the top. Through the years, Samsung spent some time working on its TouchWiz UI in fact it is now much lighter than it used to be always a few years ago. One of the primary changes is the decrease in the number of bloatware. Much like current high-end Samsung smartphones, the J7 Prime also comes preloaded with several Microsoft software including Word, Excel, OneDrive, OneNote, PowerPoint, and Skype. The house screen also includes a Google folder which include Google applications such as for example Gmail, Chrome, Google Search, YouTube, Drive, Play Music, Play Movies and TV, Hangouts, and Photos. Aside from Google and Microsoft, the J7 Prime also includes a folder packing a number of Samsung applications like the phone’s default mail iphone app and Browser, S Health, Galaxy Apps, and S Planner.

On the program front, the largest highlights of the Samsung Galaxy J7 Prime will be the new S Power Planning and S Secure features. Addititionally there is an ultra-data saving mode and S bike mode, though both these features have already been seen on previous models. Through the India launch, Samsung’s Manu Sharma, Vice President, Mobiles Business, had said that the brand new “smart” features were inspired by insights from the business’s broad range of consumers and so are ‘Make for India’ innovations.

S Power Planning basically offers consumers 3 ways to get more from the remaining battery life. The three options include Reserve Battery For Calls, which allocates some percentage of the battery for calls and messages; Extend Battery Time, that provides three power-saving levels to users to pick from; and Forward Calls, which as the name suggests, forwards calls to some other number when the telephone runs out of power.

S Power Planning is a different take by Samsung to increase battery life on the J7 Prime, when compared to usual Ultra ENERGY SAVING mode we’ve seen before. To compare, the Ultra ENERGY SAVING mode restricts make use of software on the handset and turns off mobile data when the screen is off. In addition, it shuts off battery-hungry functions such as for example Bluetooth, Wi-Fi and GPS. Gleam way to limit the application of Wi-Fi and mobile data in the backdrop.

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